Gwen Stefani has joing the L’Oreal label as a spokesmodel, adding her name to a long list of glamorous faces including Cheryl Cole, Beyonce Knowles and Jennifer Lopez.
The French cosmetics firm are clearly delighted to have her on board, “She takes beauty to another dimension, somewhere between style and art. A rock star and fashion icon, she’s definitely a modern muse of her time”, says Cyril Chapuy, Global Brand President of L’Oreal.
Gwen will debut in the new advert for the ‘Infallible Le Rouge’ range. The innovative lipstick formula contains hydrating vitamin E to deliver long-lasting hi-definition colour and shine. The video features the platinum blonde strutting her stuff in a variety of stylish outfits, we can’t wait to see it!